
"The First Lady has been a one-woman stimulus package for the suffering fashion retail industry. Designers, store buyers, shoppers and stock investors are all watching her every move. And she has been in the White House barely 100 days. "She's the first thing my clients want to talk about," says Jennifer Black, president of Jennifer Black & Associates, a retail equity research firm. "She's a huge deal. And I don't think this is a short-term thing. Sometimes you get a flash in the pan, but that's not going to be the case with Michelle Obama."
No retailer owes more to the First Lady than J. Crew. In October, amid the Sarah Palin $150,000 wardrobe scandal, Obama wore a $340 J. Crew set on the Tonight Show. "Ladies, we know J. Crew," she said to the studio audience. J. Crew's Web traffic shot up 64% the next day, and the yellow blouse, cardigan and skirt she wore on the show sold out immediately. Later she wore a J. Crew camisole, cardigan and pencil skirt in the March 2009 issue of Vogue. A hefty wait-list immediately started for all three fall items."
No comments:
Post a Comment