May 8, 2009

Article: Mrs Obama is Helping Save Fashion

Everyone looks up to her, both men and women! Her style is impeccable! This is a news clips from Time Magazine Online titled, "Can Michelle Obama Save Fashion Retailing?" Michelle can make fashion so interesting in captivating. She steps outside the box for the stereotypical First Lady, she wears a lot of pieces from well known everyday chains. I have said this before, you don't have to look nice by buying expensive clothes. I hope people are following her ways. Take notes from her people!!

"The First Lady has been a one-woman stimulus package for the suffering fashion retail industry. Designers, store buyers, shoppers and stock investors are all watching her every move. And she has been in the White House barely 100 days. "She's the first thing my clients want to talk about," says Jennifer Black, president of Jennifer Black & Associates, a retail equity research firm. "She's a huge deal. And I don't think this is a short-term thing. Sometimes you get a flash in the pan, but that's not going to be the case with Michelle Obama."

No retailer owes more to the First Lady than J. Crew. In October, amid the Sarah Palin $150,000 wardrobe scandal, Obama wore a $340 J. Crew set on the Tonight Show. "Ladies, we know J. Crew," she said to the studio audience. J. Crew's Web traffic shot up 64% the next day, and the yellow blouse, cardigan and skirt she wore on the show sold out immediately. Later she wore a J. Crew camisole, cardigan and pencil skirt in the March 2009 issue of Vogue. A hefty wait-list immediately started for all three fall items."

Read the rest of the article here.

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